Vision Critical to Host Customer Intelligence Summit in Washington, DC

Customer Intelligence Summit pic
Customer Intelligence Summit
Image: na-summit.visioncritical.com

Since December 2017, Celia Tombalakian has worked for Coty as Vice President of Global & US Marketing. At Coty, she helps lead to new levels in beauty, consumer health, dermatology and medical aesthetic device sectors. As a recent Visionary Award recipient for her creation of a digital insight community, Celia Tombalakian has advocated to other business leaders on the importance of driving strategy with on going, real time feedback from the real experts, your consumers. Celia Tombalakian has presented on the topic of building your brand and extending consumers’ brand experience for organizations such as Vision Critical, a technology company focused on customer intelligence software.

Each year, Vision Critical hosts its Customer Intelligence Summit, a multi-day event for marketers, market researchers, and other customer experience professionals. In 2017, the summit will be held September 18-19 at the JW Marriott in Washington, DC.

During the two-day conference, attendees will have the opportunity to take part in hands-on workshops and breakout sessions on a variety of topics, including stakeholder engagement, recruiting, business communication, and technology. The event will also feature networking sessions, keynote presentations, and an awards program highlighting the winners of Vision Critical’s annual Visionary Awards.

Online registration for the 2017 Customer Intelligence Summit is currently open for those planning to attend. Through August 1, early-bird tickets are available for $499. After August 1, general ticket prices will increase to $899. For more information, visit na-summit.visioncritical.com.

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A look at the Arden Insiders community for consumer insights

Arden Insiders pic
Arden Insiders
Image: insider.elizabetharden.com

In September 2016, Celia Tombalakian was a speaker at the Vision Critical Summit in Chicago, where she described her company’s strategies for driving innovation through customer intelligence. Since December 2017, Celia Tombalakian has worked for Coty as Vice President of Global & US Marketing. At Coty, she helps lead to new levels in beauty, consumer health, dermatology and medical aesthetic device sectors.

Until recently, Elizabeth Arden had a limited ability to collect data on consumers’ preferences. The company’s quick-launch marketing campaigns and product retesting made data collection difficult without a major budget allocation.

All this changed with the launch of the Arden Insiders, which brings together 4,000 women who provide product and marketing preference information in ways that traditional questionnaires and focus groups cannot. Through Arden Insiders, Ms. Tombalakian is able to regularly communicate with the same consumers and ask them for feedback on new products. The beauty enthusiasts who make up the group freely contribute their opinions throughout the product development and launch process and create a consumer narrative rather than a static snapshot. Celia Tombalakian asserted that having access to dynamic, real time consumer intelligence can be a critical competitive advantage in optimizing relevance to your target consumers and breaking through a crowded marketplace.